Facebook Marketing - Take it to the Next Level with UGC

By Ben Miller|Content Marketing|Thu Jun 23 2016|


When it comes to engaging today’s technology-savvy consumers, social media marketing is key. It’s one of the most important forms of marketing currently used by marketing teams from all kinds of different industries, in fact, and it seems like almost everyone has their favorite social media platform. One of the most common social media channels out there is Facebook, and effectively creating and carrying out social media marketing campaigns on the site has become a hot topic for brands looking to establish themselves or increase their exposure. We’re going to talk about some of things you can do to create a great Facebook marketing campaign, and how utilizing user generated content can take your marketing strategy to a whole new level.

Create a Great Headline Length

One of the most important aspects of any Facebook post is its headline. As one of the first things that users see, you want to make sure that you’re using headlines that grab readers’’ attention. One way to do that is by ensuring that your headline remains within the 25 to 55-character range. Users on Facebook generally aren’t leisurely scrolling through their newsfeed – no, they’re probably checking in from their phone and are looking for something that catches their eye. Short headlines ensure that readers won’t be bored by the length of your headline and skip your content altogether. In addition, research has shown that titles that fall within the aforementioned range tend to be shared about 20% more often than their longer or shorter titled counterparts.

Let’s Get Emotional

Another good tip for creating good headlines is to use emotional appeal. You want users to connect with your content and share it with their friends – that dramatically increases exposure to your brand. So take the time to come up with a title that evokes emotion from your readers. Whether it’s anger or excitement, emotional titles just tend to attract more attention and drive more ambition to share than others. This makes sense, if you think about it. After all, extreme emotion tends to drive most people to share their opinions and thoughts. Consumers who merely feel satisfied by a company, for example, are much less likely to write a review than consumers who feel extremely negatively or extremely positively towards the company in question. Readers who are angry or excited about a title, in much the same way, are more prone to read and share the content.

Be Sure to Show, Not Just Tell

Using images in your Facebook posts is always a good idea. Research has shown that including images in your content on Facebook can increase engagement by more than 20%! That’s huge! But what if I told you that utilizing user generated content as your image could increase engagement even further?

Think about this: studies have shown that buyers trust user generated content more than any other form of content when it comes to marketing campaigns. Not only that, but consumers are constantly looking for opportunities to share their experiences and opinions. Making the decision to include user generated content in your Facebook posts gives your consumers a voice and leads to a higher level of interaction that other types of images. Additionally, giving consumers that kind of attention and perceived power will help inspire loyalty in them and can even drive a significant increase in your sales.


Are you looking for a way to create more engaging and more effective Facebook media campaigns? If so, then these tips are for you! Aside from creating a good title, using a user generated image in your content can be the push you need to take a piece from “mildly interesting” to “viral”.

About Us

Based in Silicon Valley, ShareRoot offers a software as a service (SaaS) platform that works with brands and digital agencies to easily find and source user generated content (UGC). ShareRoot’s proprietary, legally secure process allows for brands to obtain the legal rights to these images as well as display them in customizable galleries that can feature on any webpage. For more information about ShareRoot’s award winning platform and why it can truly help “Harness the Visual Power of your Consumers” please visit www.shareroot.co.