Give Consumers an Experience and Not a Commercial
By Ben Miller|Content Marketing|Tue Jul 12 2016|Share
Want to become the best around and build marketing campaigns that make everyone stop in their tracks? Then you can’t be stuck in the past! Today’s world is an increasingly connected one that values experience over a bland explanation. Users are always on the go, and there’s more entertainment at their fingertips than ever before. If you think that the same old email campaign or commercial is going to catch their attention, you might be disappointed.
Instead of presenting users with a passive marketing option, create a veritable experience for your customers. Craft a marketing campaign that catches their attention and shows them why you’re the right company for the job – whatever that job may be. Not sure how to go about doing that? Never fear! We can help. Let’s take a look at some of the best tips we’ve got on creating an awesome and engaging marketing campaign.
Create Social Media Accounts
This one might seem like an obvious choice, but there are a lot of brands that don’t understand why they should take the time to create yet another marketing channel to worry about. We understand the frustration, but if you’re looking for the best way to connect to your customers then it’s important to give social media a chance. More users are sharing things online than ever before, and you can greatly capitalize on all of the information flying around.
Create a strong, established presence on popular social media websites. You don’t have to join ALL of them (although we’re also not discouraging that particular approach), but you should pick a few where you think your brand can really shine. This gives you immediate access to your customers, and allows you to see what kinds of things they’re sharing. What interests them? Why do they like your brand? Use that information to help create a marketing campaign that is tailored to them.
It’s one thing to make accounts on social media websites – it’s another thing entirely to make good use of them. In order to effectively leverage your social media accounts into a comprehensive and relevant marketing campaign, you must take the time necessary to listen to your customers and monitor your following. Are there are questions? Answer them! Interact with current, former, and future customers as transparently and civilly as possible. Show the user base that you’re invested in ensuring that your product or service works as promised, and are committed to providing a great user experience. In short, encourage your followers to interact with you. Enabling them to do so will help foster a sense of community among your followers while also serving to build a sense of loyalty. It also increases your chances of getting your hands on user generated content, which brings us to our next point.
Make Use of User Generated Content
When it comes to creating engaging and interesting marketing campaigns, user generated content is the way to go. Not only is this approach cost effective, but it also helps to humanize your brand. Potential customers will see how other users are using your product or service, and begin to see the product through their experiences. This helps them better understand why they should invest in your product – and, best of all, user generated content helps convey all of the above without you having to spend time reinforcing the idea that your product is great. You won’t be telling potential customers about the benefits of your brand, in other words, but rather showing them how it can help them in their daily lives.
When it comes to marketing campaigns, you want something interactive and engaging. Encourage your users to experience the possibility of your brand rather than telling them the information via something like a white paper or article. When you embrace today’s world of social media and digital engagement, you’ll find a whole new world of effective marketing opportunities to explore.
Based in Silicon Valley, ShareRoot offers a software as a service (SaaS) platform that works with brands and digital agencies to easily find and source user generated content (UGC). ShareRoot’s proprietary, legally secure process allows for brands to obtain the legal rights to these images as well as display them in customizable galleries that can feature on any webpage. For more information about ShareRoot’s award winning platform and why it can truly help “Harness the Visual Power of your Consumers” please visit www.shareroot.co.